London’s urban wineries’ inaugural joint tasting this week (19 June) marked an intriguing counterpoint to the more regular medley of tasting, dinners and vineyard picnics that typically mark English Wine Week.
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Simon Huntington, former head of ecommerce at trade merchant and retailer Roberson Wine, looks at some of the difficulties faced by companies who have diversified into online retail and outlines how by trying to talk to everyone, they risk being heard by no one.
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Once again we are catching up with the trade over the next few weeks to find out how businesses are making the most of the all-important Christmas trading period, while also looking ahead to the challenges and opportunities 2019 will bring.
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